Pet DTC  ·  Meta & TikTok Ads  ·  Buffalo, NY

Your organic growth
is real.
Now let's make
paid work too.

jabygrowth is a paid media specialist built exclusively for DTC pet brands. We think like pet parents. We buy media like operators. No long-term contracts — just results.

$0.61
Avg pet CPC on Meta
Higher CTR with UGC
1.68%
Pet CTR vs 0.89% avg
$15.29
Avg pet CPA on Meta
Sound familiar?

"We're growing on Instagram — but every time we try paid ads, it feels like burning money."

Four steps from cold start
to converting campaigns

No onboarding nightmare. No waiting three months to see results. We move fast because the pet market moves fast.

01
Free Pet Ad Teardown

We record a personalized Loom audit of your current Meta ads — what's working, what's costing you, and exactly what we'd test first. No pitch. Just value.

02
Strategy Call

20 minutes. We dig into your current numbers, your customer, and what winning looks like in 90 days. You leave with clarity whether we work together or not.

03
30-Day Pilot Sprint

We start with a $1,000 pilot — not a 6-month commitment. Full audit, 5 UGC ad variants, two weeks of optimization, and a results report you can act on.

04
Ongoing Partnership

If the pilot works — and it should — we move to a month-to-month retainer. New creative every two weeks, weekly reporting, and a strategy that compounds.

Everything your pet brand needs to win on paid.

We don't do SEO, email, or web design. We do one thing — run paid ads for pet brands — and we do it better than anyone trying to do everything.

Meta Ads Management
Full-funnel campaign management — prospecting, retargeting, retention. Weekly creative refreshes, ongoing testing, and performance you can actually see.
TikTok Ads
Spark Ads, TikTok Shop campaigns, and short-form video creative strategy. Built for the 180% growth in pet product searches on TikTok since 2023.
Creative Strategy & Ad Copy
UGC briefs, hook testing, and copy written around pet parent psychology — not generic ecom frameworks that don't convert in this category.
Weekly Performance Reporting
Short Loom + one-page report every Friday. What we tested, what won, and what's next. No dashboards you have to decode yourself.
🐾
Dog Supplements
8.93% CAGR through 2035
🥩
Fresh & Raw Food
21.2% CAGR through 2029
🧘
Calming & Anxiety
Fastest growing segment
😸
Cat Care
Most underexploited niche
🎾
Pet Accessories
High AOV, strong visuals
✂️
Grooming & Training
UGC-first creative
Limited availability

The Pet Growth Sprint

Not ready to commit to a retainer? Good — we're not asking you to. Start with a 30-day sprint and let the results do the talking. If we don't move the needle, you get 50% back.

$1,000 / 30 days, flat
50% refund if no measurable improvement. Zero lock-in.
Claim Your Sprint →
What's included
Full Account Audit + Pixel CheckWe tear down your current setup — tracking, structure, creative gaps, audience issues.
5 UGC Ad VariantsBriefed and ready to test — lifestyle hooks, pet parent angles, 2 hook iterations minimum.
2 Weeks of Live OptimizationActive management, daily monitoring, and creative pivots when the data says to move.
Weekly Loom ReportsEvery Friday — what we tested, what performed, and the plan for next week.
Full Handoff DocumentWhether we continue or not — everything stays yours. Ad account ownership from day one.
Ad account ownership stays with you from day one. We request partner access only — never admin, never ownership. Your data is always yours.

Not just another agency
that doesn't get your customer

Generic agency
Treats pet brands like any other ecom client
6-month contracts before you see a single result
Junior staff runs your account after onboarding
Generic copy that doesn't speak to pet parents
$3,000–$10,000/month minimum
Slow creative — weeks between refreshes
vs
jabygrowth
Pet brands only — always. Never a side project.
Start with a 30-day sprint, zero commitment
Founder manages your account start to finish
Copy built around pet parent psychology
Starts at $1,000 — scales with your results
5 new creative variants in your first 5 days

The numbers that make pet DTC
the best vertical for paid ads right now

$0.61
Pet CPC on Meta
vs $1.68 cross-industry average — nearly 3× cheaper to reach your exact customer
UGC CTR lift
UGC pet ads generate 4× higher CTR than studio content — every brief we write accounts for this
1.68%
Pet CTR on Meta
Almost double the 0.89% industry average — this vertical responds when the creative is right
$157B
US pet market
The market is growing fast — and most DTC pet brands are leaving paid acquisition on the table

Questions you're probably already thinking

If something isn't covered here, book a teardown — we'll answer everything on the call.

Do I need a big ad budget to start?
We work best with brands spending $1,500–$5,000/month on ad spend alongside the management fee. That's enough budget to run meaningful tests and find winners fast. You don't need to go big before we prove the system works — that's what the pilot is for.
What if I've tried Meta ads before and they didn't work?
That's exactly who we work best with. Most failed Meta attempts in the pet space come down to three things: wrong creative format, copy that speaks to the product instead of the pet parent, and audiences that are too broad or too narrow. We diagnose which one broke your campaigns in the free teardown — before you spend a dollar with us.
How does the 50% refund guarantee work?
If after 30 days there's no measurable improvement in your key metrics — CPA, CTR, or ROAS — we refund 50% of the management fee. "Measurable improvement" is defined together on day one so there's no ambiguity at the end. This isn't a marketing gimmick — it's how we hold ourselves accountable.
Who owns the ad account and creative assets?
You own everything from day one — your Meta Business Manager, ad account, Pixel, and all creative assets. We request partner-level access only. If we ever stop working together, everything stays with you. We also send a full handoff document so you or your next hire can pick up exactly where we left off.
Are there long-term contracts?
No. The pilot is 30 days flat. After that, retainers are month-to-month with 7-day written notice to end. We don't trap you in a 6-month commitment and then assign a junior to your account. You stay because the results give you a reason to — not because a contract forces you to.
Do you work with cat brands or only dog brands?
Both — and cat is honestly one of the most underexploited niches in pet paid media right now. Lower competition on Meta means lower CPCs and more room to stand out with the right creative. If you have a cat brand, that's actually an advantage in paid right now.
Free · No pitch · Just value

Get your free
Pet Ad Teardown

We'll record a personalized Loom audit of your current Meta ads — what's draining your budget, what's worth scaling, and exactly what we'd test first. Takes us 15 minutes. Could save you thousands.

No commitment required  ·  Response within 24 hours  ·  Pet brands only